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ANVIL ADVERTISING INFORMATION

Online since fall of 1996, Anvil originated as a weekly email newsletter targeted at marketers, press and analysts. It has since evolved into a free monthly ezine with email updates. Up until recently, the site has sustained with funding from one sponsor. The redesign has allowed for more flexibility regarding advertising and sponsorship opportunities.

A Few Statistics
There are currently just under 300 regular subscribers and 45,000 average monthly page views. Based on subscriber information and past surveys, roughly 85 percent of readers are located in the U.S., 35 percent of those in Oregon. A large majority (68 percent) has used the Internet for over 3 years. An estimated 45 percent of site visitors are employed with an agencies or Internet-related companies in sales, marketing or advertising. Senior and executive management are the second most common positions (at 14 percent). Nearly 60 percent of readers access Anvil from work.

Currently, all advertising programs are developed on a case-by-case basis. Banners are generally placed based on article or issue content. Banner packaged with email text ads start at $250 a month. Please contact Kent Lewis for more information.