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*Anvil
is a weekly newsletter and Web site providing insight into online
industry news, issues and trends in easy to swallow caplets. Due to
an inevitable business trip, this weeks issue is less filling, but
still tastes great.
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TOP
INDUSTRY NEWS
*Refunds For AOL Users
*Microsoft Courts Apple
DESIGN
*MMX: More Than A Game
HOSTING
*Internet Gets Smart Card
MARKETING
*Audit Standards Released
TOP
WEB PICKS
*Diner To Diner
*TerraQuest
*Travel Weekly Online
*Monks Guide To Portland
*Road Trip America
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TOP INDUSTRY NEWS
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*Refunds For AOL Users
Contrary to an earlier statement by Chairman Steve Case, AOL is
quietly offering refunds on a "case by case" basis to
customers who call in to complain. The move follows a string of
troubles, stemming from the implementation of the $19.95 unlimited
Internet access pricing structure. AOL users are regularly encountering
"brownouts" where email and web access are unavailable
for hours at a time. Customer frustration led to a $20 million class
action lawsuits in 20 states. Rather than dish out $2.50 to every
user, AOL is going the quiet route, offering refunds and free additional
service. CompuServe leveraged the recent hoopla with a simple but
effective advertisement broadcast during the SuperBowl, featuring
a blank screen with a busy signal. Frustrated AOL users can call
the customer service line at 800-827-6364 to receive a refund or
additional months of no-Internet access for free.
http://www.usatoday.com/life/cyber/tech/ct705.htm
http://www.news.com/News/Item/0,4,7366,00.html
*Microsoft
Courts Apple
Earlier this month, Microsoft chairman Bill Gates is rumored to
have visited Apple Computer headquarters to discuss closer cooperation
between the two companies, possibly including an arrangement involving
the Windows NT operating system. The hour-long session was attended
by Gilbert Amelio, Steven Jobs and Ellen Hancock. While Apple and
Microsoft are not commenting on the matter, industry sources say
Apple is considering a line of PCs that run on Intel chips and Windows
NT. This avenue would seem contrary to current Apple efforts, which
include the recent reunion with Steven Jobs and his operating software
company, NeXT.
http://www.usatoday.com/life/cyber/nb/nb3.htm
http://www.news.com/News/Item/0,4,7348,00.html
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DESIGN
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*MMX: More Than A Game
Intels latest chip, designed to increase multimedia application
performance, is now moving beyond the gaming realm and into the
business sector. The Pentium-based MMX chip averages speed gains
of 25 percent through special coding and a larger cache. Software
developers capitalizing on the new technology include Intel, Microsoft,
Motorola, Adobe, Macromedia and Netscape. Current applications beyond
gaming include graphical, modem and video-conferencing software.
http://www.news.com/News/Item/0,4,7328,00.html
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HOSTING
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*Internet Gets Smart Card
Four online commerce companies successfully demonstrated a secure
credit card transaction over the Internet with a smart card. Partners
in the project include RSA Data Security, American Express, Open
Market and GemPlus. The smart card is the first U.S. transaction
to use technologies from so many parties under the Secure Electronic
Transactions (SET) protocol. The demonstration took place Tuesday
during RSAs annual developers conference in San Francisco. The
demo incorporated SET-based software for the buyer, a Web storefront
and the American Express gateway that connects to the credit card
companys secure private network. Use of a smart card offers a higher
level of security and transaction authentication by combining software
and hardware capabilities. RSAs SET toolkit for developers, currently
in beta testing, is due to ship by the end of March. Independent
implementations of SET by separate vendors demonstrates the level
of interoperability currently available under the new security protocol.
http://www.news.com/News/Item/0,4,7340,00.html
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MARKETING
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*Audit Standards Released
The Audit Bureau of Circulation (ABC), the worlds largest circulation-auditing
organization, recently announced the official measure of Web site
traffic is now the "page impression." A page impression
is defined as a "Web site page that is actually delivered to
the user by the host server." In English, an impression can
be translated as a combination of successful "hits" needed
for the user to view a complete Web page. The underlying concern
is how to accurately measure page delivery considering issues like
site cashing and multiple reloads. Although this "de facto
standard" is far from perfect, its the best solution until
a more accurate measure is found and accepted industry wide.
http://www.news.com/News/Item/0,4,7339,00.html
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TOP WEB PICKS
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*As Im currently out of town on business, the following sites have
a travel focus.
*Diner
To Diner
At this travel site, editors crisscross the country in search of
the ultimate plate of road food, posting their impressions along
the way. In homage to old-fashioned manners, they dont slam establishments
with runny eggs or weak coffee: if they cant say anything nice,
they dont say anything at all.
http://www1.usa1.com./~roadside/DinertoDiner.html
*TerraQuest
TerraQuest deems itself as "the foremost producer of travel
content on the Web." Their virtual expeditions are both thoughtful
and entertaining. Join TerraQuest on three adventures including:
Yosemite National Park, The Galápagos Island and Antarctica.
http://www.terraquest.com/
*Travel
Weekly Online
One of the more comprehensive travel directories online, Travel
Weekly has reviewed and linked more than 1,200 travel sites, providing
insightful commentary to help you find your way. Travel Weekly Online
has a sister print publication that serves the travel agency community
in over 35,000 locations.
http://www.traveler.net/two/
*Monks
Guide To Portland
Monk first hit print in 1972, when two guys decided to quit their
jobs and hit the road. Once the Web increased in popularity, they
began publishing their writings on the Web right out of their motor
home. The writing is very entertaining, but unfortunately hasnt
been updated in three years.
http://www.neo.com/Monk/Portland/guide.html
*Road
Trip America
Join the adventures of Mark, Megan and Marvin the Road Dog. When
they lost their home and business
in a California wildfire in 1993, they hit the road in the Phoenix
One, a one-of-a-kind four-wheel-drive motor home. Join them as they
explore North America in search of the fascinating and entertaining.
http://www.roadtripamerica.com/
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