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Brand Fidelity

Top Ten Trends In 2001
by Kent Lewis

 

10. Instead of giving away BMWs as a signing bonus, dotcoms dispense Ex-Lax for BMs.

9. Another spinoff reality gameshow is created by Fox to meet the needs of aging baby-boomers: Depends Island.

8. When the mysterious invention codenamed "IT" is finally available in stores, hordes of people line up for hours to purchase what is later determined to be a Razor Scooter.

7. In "Survivor III," 16 finalists are left to fend for themselves as delivery persons for Kozmo.com.

6. As the stock market continues to slide, day traders begin putting money into "online gaming."

5. Increased availability of high-speed Internet access results in a 10-fold increase in popularity of celebrity porn videos.

4. To qualify for federal funds, small towns change their names to GW.

3. To battle increasing security concerns, a new biometric is developed by Microsoft: groin scans.

2. The 80s come back into style, resulting in an increased demand for Nagel paintings and pet rocks.

1. In an effort to cut costs, dotcoms around the country replace espresso coffee with Folgers Crystals.

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