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Google
Extends Search Engine’s Reach to a Popular File Format
In a move that may prove particularly popular among academics andresearchers,
Google, an Internet search engine, has started indexing millions
of Portable Document Format (PDF) files. The search engine, available
at www.google.com, has already added about 13. million PDFdocuments
to its index.
Banner
Ads Allow Users to Stay on Web Pages
Advertising.com has debuted a Web-based advertisement delivery system,allowing
consumers to click on banner ads and choose whether they want the
banner’s message or coupon sent to their e-mail addresses or wirelessdevices.
Consumers using cell phones can direct special offers or brand messages
to their phones by clicking on the ad and inputing their cellphone
numbers. The same technology could also apply to personal digital
assistants and pagers.
PlanetHopper
To Beam Coupons to PDAs
Wireless marketer PlanetHopper, Inc. announced the launch of its
DigitalDeal wireless coupons, which will help entertainment and
service-oriented businesses fill seats and move inventory with promotions
delivered viawireless platforms.
Test
Your Marketing IQ
Marketers need to deliver breakthrough programs that get results.
But to do so, the organization must have an appreciation for marketing
possibilities in tune with these new times -- e.g. new strategies,channels,
partnership structures, media, and emerging technologies. [Follows
with an "IQ test" of current concepts.]
Flagging
Sales Have Net Advertisers Lowering the Banner
For five years, the Internet advertising business has revolved around
the bumper-sticker-shaped ad known as the banner. Starting as early
as next Monday, that’s going to change. In a rare, coordinated effort,
15 of the biggest publishers on the Internet are getting ready to
release a set of standards for new types of online ad sizes and
standards. Such an agreement -- the first since Net companies settled
on standard banner sizes back in 1996 -- will likely make larger,
more interactive advertisements more common on Web sites.
How
to Spot the Warning Signs of a Troubled Program
It’s hard to get it exactly right the first time out, but it’s the
subtle(or not-so-subtle) course corrections and tweaking that turn
a fledgling marketing program into well-honed sales-generation machine.
The
secret selling of ’Whois’
VeriSign’s dirty little secret is blown: For about a year they’ve
been selling the personal information attached to Internet domain
names to anyone with a checkbook and a hankering to exploit this
lucrative data mine.
Measuring
Your Sales Success
We love baseball. All those stats! Ks, ERAs, and HRs... If you also
love baseball analogies -- and just maybe also want know how to
increase your Web sales -- make the right call: Read on to score
big (and to find outabout SPRs, CCRs, CTBs...).
Study:
Search Listings Better at Branding, Sales Than Banners
According to the survey by the NPD Group, a market intelligence
firm, search listings worked better than standard banners or button
formats with regard to brand recall, favorable opinion rating and
purchase origination.
Taking
the Net Offline - Prelude to a Kiosk?
E-commerce kiosks: Before too long, every retailer will have one
in the corner of the store. But will any of the customers know what
to do with them?
Domain
Targeting: More Bang for the Buck
Domain targeting has a nearly unlimited number of applications in
online advertising. Not only does it allow for targeting of very
specific audiences, but it also allows a marketer to address those
audiences with unique messages.
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