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Internet Tax Burden
by Paul Colligan

  Portland, Ore., April 1, 2000 - Regardless of how much they paid in taxes this year, Americans will soon be able to name the price they pay Uncle Sam, and save every time they send in a 1040 (simple or other). Consumers will be able to literally ignore the price on the bottom line by using a new Internet service being introduced by priceline.com.

The creation of the new service represents the first time that consumers, who once thought TurboTax was a cool idea, will be able to use the power of the Internet to lessen their tax burden.

Paul Colligan, big fan of priceline.com, predicts the new service will profoundly alter the balance of power between American's and the government they once found themselves working for.

"The rich have been naming their price for taxes since the beginning," Colligan said. "The Internet promises to provide the little guy the same off-shore and tax break wonders once only attainable by that 90210 zip code," said Colligan, who also claims to have made more than his share of taxes this year.

"Until recently, the Internet has been primarily about shopping and those cute little "under construction" signs," said Colligan. "Naming your own price to taxes is a different approach - but one that makes a lot of sense. You figure out how much it is worth to you to get that pothole filled and, darn it, pay for it online. The IRS knows that a bird in the hand will always be worth 2,000 in the bush and heck, it sure does cut down on the paperwork - and I'm all for that as well."

With Priceline for Taxes, taxpayers can expect to save whatever the heck they want, and sometimes more. The secret to the savings? Volume. For example, participating IRS offices pay Priceline a few cents on the dollar to actually get people to pay at least something to an overburdened system that really has no idea how much you owe or should pay. To quote Colligan's grandmother, "Sure beats a sharp stick in the eye."

Finally, Priceline for Taxes expects third world governments to support the system with additional savings in return for citizenship in places you never heard of.

About Priceline for Taxes

Priceline for Taxes, a private licensee of priceline.com, allows consumers to name their prices online. The company launched its first service for parking tickets in the NY metropolitan area on April 1, 1999. In its first 150 days of operation, Priceline for Taxes has enrolled more than 350,000 active members (equal to over 4 percent of all households in the NY metro area) with over 85 percent of sales already coming from repeat members.

Priceline for Taxes has been the fastest growing Priceline service ever, with over 15 million dollars collected to date. In the New York and Philadelphia areas, members are on track to pay over 20 bucks alone to pay for rent on the Senate Building so that Hillary might have some where to go when they kick Bubba out of the White House.

By teaming up with local IRS Offices, Priceline for Taxes delivers savings, not 1040s. With no warehouses, offices, or inventory, Priceline for Taxes has quickly become the largest online taxpaying service in the US and the Internet's No. 1 e-commerce sales leader in terms of items.

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