| Cacalaca,
Ind. - In an era of dwindling dot-com mania it seems unbelievable
that new Internet products continue to flood the market. The latest
breakthroughs take the Internet experience to places never thought
possible before. Prominent amongst these marvels is the new Scratch-En-Sniff
technology from FearsomeFeces.com.
By modulating the current to your computer speakers an enabled Web
site is actually able to produce odors from your computer.
While
the technology is still in it¹s infancy engineers deep in the
bowels of the company are working on improving the backend. The
core code has recently been ported to the security world providing
SmellSafe(TM) email encryption. The 128-bit encryption prevents
unauthorized parties from using packet sniffers to crack interpersonal
communications.
"It
took us two years of deep research and focus groups," said
Lisa Brownose, CTO of FearsomeFeces.com. "We even studied K-9
interaction and incorporated some of what we learned."
Businesses
will be able to create a true multi-sensory experience with the
technology. The true beneficiary will be a consumers nose, however.
Online retailers will be able to create a much more convincing shopping
experience. While a multimedia PC and small download is required,
many businesses are already behind it.
"Were
excited to implement the technology," commented Richard Waft,
director of marketing at Calvin Klein. "Once we enhance fragrances,
were going to move to undergarments."
To
date FearsomeFeces.com has built their technology on the Microsoft
platform making extensive use of XML, SOAP, COM and the new DumpCom.
"We
want people to know that when something smells, Microsoft software
is behind it," boasted Microsoft CEO Steve Ballmer.
So
much excitement has been generated that Macromedia has rushed to
release a beta of their new browser plugin - ShockStink. Not to
be outdone the Open Source movement has launched a similar project
called Schistware. Look for the Scratch-En-Sniff branded button
on enabled Web sites soon.
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