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Keeping
Links Alive
When visitors bookmark your site’s pages and other sites link to
yours, you know you’re doing some good. So when you perform some
nip-and-tuck repairs on your site, do no harm to those links to
high-quality traffic.
What
Does the Media Think of Your Site?
Have you ever considered the media when creating your Web site?
According to Susan, following a few suggestions for current content
could make you a favorite news source of every reporter.
The
Success of Online Advertising Lies Outside the Box
The failure of banner ads to attract clicks has turned into an overdeveloped
and unreasoned caterwaul against the entire online advertising revenue
model. It is important to remember that advertising on the Internet
is still a relatively new business model that should - and will
-- evolve.
Don’t
Make Marketing a Sitting Duck
In the current market chaos there is opportunity. Great companies
go on the attack during economic downturns. Remember, marketing
is an investment. Use it to grow sales and increase valuation.
Anti-Spam
Bill Passes U.S. Subcommittee
(Source: IDG.net) A U.S. congressional subcommittee approved legislation
that would prohibit the sending of unsolicited junk or "spam" e-mail
unless it is clearly marked as an unsolicited commercial advertisement.
Go.com
Becomes GoTo
(From Search Engine Watch)
The Go.com web site has switched over to providing search results
from paid listings service GoTo.com, which puts Disney in the odd
situation of earning money from the same company it had to pay millions
to last year, after a lawsuit over logos. Of course, for webmasters
using GoTo, this is a great change -- your links are now appearing
in front of a huge new audience. The question is whether that audience
will continue going to Go.com
Websites
That Waited and Won
Old-line companies didn’t market their Websites and looked like
out-of-date dinosaurs. Until now.
Doing
Business Online
How marketing, branding, and differentiation change everything.
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