| April 25th 2001
Search Engine Positioning Beats Banners
Advertising may be suffering,
but the art of search engine positioning is booming.
An NPD Group study commissioned by GoTo.com found that among 2,663
respondents, search listings
outperformed banners and buttons by a margin of three
to one in terms of unaided recall.
Flush
of new online advertisers by Jeremy Schlosberg
The online ad slowdown may
be far more a perception than a reality. Statistics
gathered by Leading Web Advertisers show continuing steady growth
in the number of new advertisers
online.
Internet
Advertising Reaches $8.2B in 2000
Internet advertising in the
United States reached $8.2 billion in 2000, rising
to $2.2 billion in the fourth quarter alone, the Interactive Advertising
Bureau said yesterday. According to the IAB’s latest study, even
though Internet ad spending
rose 78 percent in 2000 from $4.6 billion the previous
year, the increase is "markedly lower" than historical levels. The
report, conducted with the
help of the New Media Unit of PricewaterhouseCoopers,
noted that revenue from banner ads continued to decrease
in fourth quarter 2000, accounting for 40 percent of the quarter’s
online ad revenue. That figure
is down from 46 percent of all revenue in the
third quarter and 47 percent for the year.
Report:
U.S. Sites Get Majority of Traffic From Outside Country
Fifty-six percent of traffic
to U.S. Web sites in March came from international
visitors, while 44 percent came from within the United States, according
to a new report. Diameter and comScore Networks yesterday released
their first netScore Traffic
Web property report. Diameter is the new Internet
research division of DoubleClick Inc. The report found that within
the U.S. audience, those accessing
the Internet from home represented 58.5 percent
of visitors to domestic sites. Nearly 34 percent of traffic came
from people surfing at work,
and 7.7 percent came from the university/college
audience segment.
The
Web Will Rise Again: Give It Time
The fall of the dot-coms
isn’t so much an indication of the inability of the Internet
to be a viable sales or communications medium -- it’s an indication
that for people to fully integrate
it into their lives, it’s going to take time.
How
to Sabotage Your SEO Campaign
Who in their right mind
would spend all the time and money on an SEO campaign
only to see it fail? Well, if self-sabotage is your game, Heather
and Jill have some pointers
for success.
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