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Pocket
Premiums
Man's
quest for tiny technology results in change
by Kent
Lewis
I'll
never forget my first "pocket-sized" electronic game. I didn't play
football as a kid, but on the dark maroon screen with flashing red
lights, I was Lynn
Swann. While the game could only fit in cargo pants-sized pockets,
it was still a revolutionary new concept and a desirable toy for
road trips and recess. For this I thank "Q."
While
humans are not raised in pockets like marsupials, we still have
an affinity for the often convenient, sometimes fashionable, always
personal pocket. We view pockets as something more than a simple
change receptacle; rather, it's a catalyst for change itself. This
is especially true with technology.
Pocket-sized
watches were a big deal in the late 1800s. The first Hewlett Packard
calculators were almost too big for batteries, but were still considered
"pocket-sized." When cell phones shrunk from briefcase
to wallet size, everyone had to have one. Most recently, personal
digital assistants (PDAs) have brought computers to our pockets.
Dont
thank Bill Gates for these technologies, however, thank Her Majestys
Secret Service. No single entity has created more interest in pocket-sized
technology than 007 James Bond. His pocket-sized arsenal, designed
by special agent Q, included explosive pens, camera "rings,"
GPS tracking shoes and cell phone watches.
Thanks
to a strong supply curve, many of 007's coolest gadgets featured
over the past 35 years are available today in stores (primarily
at Sharper Image),
save for the explosive pen). His Aquacar, his garrotting watch,
his machine gun loafers, his class ring that emits an ear-shattering
sound, his sponge pants - oh, wait, those were mine... Some things
just aren't meant for mass-market consumption. Regardless, leave
it to marketers and technologists to keep trying.
Technology
itself is a slippery topic, but not nearly as slippery as When
I Almost Lost My Finger by Ike Degler. It will make you ask
many questions, like "How could you fit a banana in there?"
The questions keep coming as David Lytle presents an intriguing
interrogation
involving Keiko and badgers.
On
the shorter and sweeter side, Roderick Armageddon is back to discuss
pockets of resistance
in the music world. We expect a knock on the door from the big
record labels for this one. If you dont have that kind of
time, I recommend checking out one of our lists: Least
Desirable Things to Find in Your Pocket, Pockets
of Resistance or Out
of Sites. If you havent learned how to read yet, check
out the gallery
and our link to Hooked
on Phonics. Well try to keep you in our back pocket.
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