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As
promised in the previous issue of Anvil, I’ve compiled the results
of the i-OP survey for all to enjoy. The survey explored participant’s
feelings about the now confirmed Microsoft breakup and a few insights
into electronic newsletter usage. As of this writing, 26 special
Anvil readers spent the required two to three minutes to complete
the survey. Here’s what we’ve learned:
1.
A majority of respondents (46%) disagreed with the DOJ’s ruling
to break up Microsoft and believe nothing should be done. Surprisingly,
only 27% believed the company should be broken up.
2. Of the respondents that believed the company should be broken
up, a resounding 100% believed that dividing by operating system
and software applications was the best approach. Those same respondents
also believed overwhelmingly that the breakup would have a positive
effect on businesses that use Microsoft products.
3. The respondents that believed Microsoft should stay together,
but be strictly regulated thought that Microsoft can’t be trusted
(67%) and that it would speed market evolution (33%).
4. For the respondents that believed the DOJ should take a "hands
off" policy, 92% believed the market would take care of itself
and 17% thought Microsoft isn’t that big of a threat.
5. A majority of respondents (69%) believe that a breakup would
not foster competition, whereas the remaining 31% believed it would.
6. With regards to electronic newsletter usage and habits, a majority
of respondents subscribe and read newsletters specific to their
work. Newsletters about the Internet were most popular, followed
closely by personal interest.
7. Of all newsletter subscribers, a majority (35%) subscribe to
more than 10 newsletters. Four newsletter subscriptions was second
most common with 15%. Most popular newsletters respondents read
include Lockergnome,
Netsurfer Digest
and The Industry
Standard.
8. Regarding Anvil specifically, responses were even between those
that "love it" "like it" and have no opinion.
Thanks, I appreciate it. As for the content, more people liked than
loved it, but the same number also had no opinion. Thanks again.
9. When asked about the look of the new Anvil, most respondents
had no opinion, 39% love it or like it. Unfortunately, 12% didn’t
like it or thought it was awful. Good feedback, would you like to
step outside?
10. Only 19% of subscribers enjoyed the musings of the old Anvil.
Of those previous subscribers, a majority (80%) believed it’s about
the same as the old one overall.
11. On the marketing front, 58% heard about Anvil by word of mouth,
followed by directory, news coverage and search engine. The 12%
that couldn’t remember must have found it while smoking a fatty.
12. Regarding future content, technology and trends generated the
most interest (85% each). Also of interest to readers are communications,
market research and marketing topics. Least popular: public relations
and analysis.
Thank
you to all that took the time to provide their input, it will be
valuable in creating better content in future issues of Anvil. Expect
to see more articles on technology and trends in future issues.
Special thanks to i-OP
for putting the survey together.
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