WHO WOULD BUY THIS SH*T?
http://clickz.com/article/cz.4116.html
When you’re marketing a product or service, you always have to put yourself in your potential customers’ shoes and ask, "Honestly, would I buy this?" If there’s any doubt, head back to the drawing board.

THE VALUE OF ’LATER’
http://clickz.com/article/cz.4117.html
What are the options for the customer who is interested in an online ad’s offering but wants to follow up on the offer later, not while surfing? It is a very good question. And rich media has started to offer some answers.

HOW ABOUT SELLING TO YOUR EXISTING CUSTOMER BASE?
http://clickz.com/article/cz.4153.html
The true potential of email marketing lies in targeting specific products and services to your existing customer base -- consumers who already know your company and, hopefully, know the value of your products and services.

Understanding Online Behavior
http://www.newmedia.com/nm-ie.asp?articleID=2841
According to Forrester Research, only 23 percent of companies currently improve their online operations by making use of the data associated with how customers use their Web sites. However, understanding and reacting to customer behavior is the number one resource for acquiring and keeping customers. Forward-looking B2B sites are now drilling deeper into customer interests and segments to track individual behaviors and click-stream patterns for more effective targeted marketing campaigns and communication. The key is to gain a fundamental understanding of customer preferences and purchasing lifecycles.

A BRAND HEALTH CHECK, PART 1
http://clickz.com/article/cz.4136.html
How can you take care of your brand’s health? Well, the answers are obvious -- and certainly easier said than done. But the fact is that the brand builders often appear to be systematically forgetting some fundamental brand-health issues.

USING WEBCAMS TO SELL TOASTERS
http://itmanagement.earthweb.com/entapp/article/0,,11980_801141,00.html
While teleconferences have been the force driving corporate online video applications, an Illinois company is using the technology to help hawk grills and toothbrushes at its retail Web site. Could it help other businesses, too?

THROUGH WITH CLICK-THROUGHS
(from eMarketer Newsletter)
MarketWatch.com will discontinue its practice of inserting click-through rates in reports for its advertisers. The financial portal said that click-throughs are misleading, as they fail to assess branding, consumer awareness and other less tangible factors. MarketWatch will still provide click-through rates to clients upon request.

REAL MEDIA FOUNDER DEBUTS AUDIENCE MEASUREMENT FIRM
http://www.internetnews.com/IAR/article/0,,12_855551,00.html
Dave Morgan’s "True Audience" startup creates visitor profiles from multiple data channels -- which he says will help publishers boost ad rates. "Marketers want to reach people, not page views," said Advance Internet president Peter Weinberger. "Leading media companies will talk to marketers in their own language and learn to better demonstrate the role of the online media in the overall marketing mix, including online brand effectiveness."

REALSEARCH WITH INTERNET EXPLORER
SearchDay, July 15, 2001
http://searchenginewatch.com/searchday/01/sd0716-realsearch.html
If you’re running Internet Explorer, you can forget visiting the home page of the major search engines and directories from now on. Just enter your query into IE’s address window, prefaced by the name of the search service you’d like results from, and RealSearch will take care of the rest. Also covers the new date range search feature offered by Google.

SEARCHSHOTS
http://www.searchshots.com/
SearchShots is a search service using Open Directory Project (ODP) data and provides preview screen shots of every page returned in a result list.

SEARCHWHO.COM
http://www.searchwho.com/
SearchWho is a metacrawler search engine offering general web search as well as focused searches for business, health, news, etc