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TRUSTe
Caught with Hand in Cookie Jar
According to security consulting firm Interhack, privacy advocate
organization TRUSTe violated its own privacy policy by not notifying
its website users that cookies were tracking and profiling their
online movements. The report also noted that the tracking program
has since been removed.
http://www.emarketer.com/enews/newsbytes/20000825_Truste.html?ref=dn
A
New Way to Tell Who’s Watching
Gauging online traffic is something of a puzzle. Until now, Internet
investors and media buyers have relied largely on ratings firms
such as Media Metrix, which operate like TV ratings firms. They
monitor a sample group of surfers and derive audience estimates
from the results.
But
there’s another way. Site auditors - independent third parties -
analyze a site’s internal server records and estimate traffic. Audit
Central is a new site that promises to publish difficult-to-get
traffic figures.
http://www.thestandard.com/article/display/0,1151,17835,00.html?nl=met
10
Blunders E-Tailers Want to Avoid
E-tailers still blinded by the cash windfall the Internet could
bring are inadvertently making mistakes that leave their biggest
moneymaker in the dark: the customer. A new Resource Marketing report
indicates that online retailers are continuing to make glaring errors
that frustrate consumers and lead to a lackluster customer experience.
(Lists top ten biggest e-blunders)
http://www.digitrends.net/digitrends/dtonline/ebiz/2000/08/082300.shtml
The
Future of Online Advertising
Jupiter’s report about the future of online advertising is basically
a "good news/bad news story." The good news for marketers
is that online ad spending will grow to U.S. $16.5 billion by 2005,
mainly at the expense of direct marketing and newspaper budgets.
The bad news is that if you think the space is noisy now (as far
as consumer-direct messages are concerned), your audience ain’t
seen nothing yet. We need to re-examine what it means to advertise.
http://clickz.com/cgi-bin/gt/article.html?article=2278
Leave
No Test Unturned
Before a television commercial is aired, it undergoes thorough testing
to ensure every second is effective and the advertiser’s message
is understood by viewers. Market testing is an obvious prerequisite
to commercial success, so why is it that less than 1 percent of
every web site goes through any market testing?
http://clickz.com/cgi-bin/gt/article.html?article=2288
Surveying
Your Company’s Surface Area
Your company’s surface area includes every touchpoint where a customer
is able to learn, see, hear, or interact with the company. The goal
of all marketing, advertising, public relations, investor relations,
and business development is to increase your company’s surface area.
You can audit this area by asking questions, such as: Where is your
logo found? Where are references to your company found? Are you
overlooking any surfaces, virtual or physical?
http://clickz.com/cgi-bin/gt/article.html?article=2286
Web-Ready
Cell Phones Flying Off Shelves
There may not be too many mobile Internet users in the US, but people
seem to be gearing up for wireless access. The NPD Group has found
an increase in sales of Web-enabled phones, and that may help fuel
an m-commerce explosion predicted by Datamonitor.
http://cyberatlas.com/markets/wireless/article/0,,10094_441471,00.html
Can
Syndication Save Content?
Last month, internet content aggregator and distributor Screaming
Media went public, raising $60 million. In a rocky market, this
rare completion of a content-related IPO raises the question: Is
content king again? "Whether it is or it isn’t, there’s an
enormous demand for it," says Andrew Ross, executive VP at
Salon.com. "And there’s even some willingness to pay for some
of it."
http://www.thestandard.com/article/display/0,1151,17974,00.html
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