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  Anvil Issue Eight

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*Welcome to Anvil- a weekly interactive newsletter providing insight
into online industry news, issues and trends. In this week’s issue:
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TOP INDUSTRY NEWS
*Anvil Web Site
*Anvil Overview

TOP WEB PICKS
*Better Homes and Gardens Thanksgiving Survival Guide
*Kaplan Turkey On The Web
*Windows95
*Internic
*Doctor HTML

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TOP INDUSTRY NEWS
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*Anvil Web Site
Anvil’s new Web site will debut Friday, December 6. The site will augment the existing newsletter with information and archives. The site will have the following sections: Top Industry News, Design, Hosting, Marketing, Top Web Picks, Archive and About. Each section will contain the current week’s issue and a link to past issues. The Archive section will provide access to all past issues, as well as keyword search engine functionality in the future. About will detail the basics on Anvil, including subscription information. Feel free to visit the teaser page now, and get a taste of what’s to come in December.
http://www.anvil-media.com/

*Anvil Overview
With a new site on the way, and the holiday season here, I thought now would be a good time to answer some common questions. As a side note, this information will be available on the Web site.

-What’s Anvil?
Anvil is a free weekly interactive newsletter providing insight into online industry news, issues and trends. Originally, I designed Anvil as a communications tool between VIVOMEDIA employees and clients. As marketing manager for a Web design, hosting and marketing firm, I wanted to make sure our clients and employees ’were on the same page.’ As I spent increasingly more time online researching news and issues for clients, I realized the value of the information, and decided to take it external. Within the first week, Anvil membership rose 120. The current subscriber base is around 200, resulting strictly from word-of-mouth. I will continue to keep this service free as long as possible.

-Who is Mr. Editor Person?
I’m Kent Lewis, marketing manager for VIVOMEDIA. At VIVOMEDIA, I’m responsible for marketing all of our client sites through market research, online promotion, media relations and banner advertising. I also provide marketing services to companies outside our current Web design client list. As managing editor of Anvil, I scour the Internet each day, looking for news fit for Anvil. I try to pick stories of great importance in the near future, give a brief overview, and make editorial comments where necessary. Keep in mind, views expressed in Anvil, are mine alone, and should not reflect on VIVOMEDIA or related clients.

-Why Design, Hosting and Marketing?
These sections relate directly to VIVOMEDIA’s core competencies. The Design section focuses on issues and trends relating to the design of Web, intranet or kiosk applications, from operating systems to applets. The Hosting section feature news and technology relating to Internet access, from hardware and software to legal issues. The Marketing section provides information and tips regarding successful online marketing, including market research, online promotion, media relations and banner advertising. Top Web Picks include a wide range of sites, whether fun, informative or just weird.

-What’s VIVOMEDIA.
VIVOMEDIA is an interactive marketing communications company specializing in design, production, hosting and marketing of Web, intranet and kiosk applications. Visit the Web site at http://www.vivo-media.com or send email to yes@vivo-media.com for more information regarding our clients and services.

-Why Anvil?
Why not, it has a nice ring to it. Besides, The Straight Dope was already taken.

-When does Anvil come out?
Anvil is sent via email, and will be available on the Web site each Friday morning, barring holidays and hangovers.

-Where can I get past issues of Anvil?
Easy, just check the Archive section of the Web site at http://www.anvil-media.com.

-How do I subscribe?
That’s even easier, just follow the directions at the bottom of each newsletter, or check the About section of the Web site. Just in case, send ’subscribe news’ (sans quotes) in the body of your message to majorvivo@vivo-media.com.

-Do you really answer comments, questions and feedback via email?
Of course, silly. Just send them to editor@anvil-media.com.


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TOP WEB PICKS
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*Better Homes and Gardens Thanksgiving Survival Guide
Thanksgiving is just three days away, better get cooking. If it’s your turn to fix the Thanksgiving feast this year, the Survival Guide is for you. The interactive guide includes recipes, menus (including low-fat and vegetarian ideas), fact sheets, and an interactive planning guide that puts you in control. The interactive roasting guide will tell you when to start cooking, for how long, and at what temperature. Happy Thanksgiving.
http://www.bhglive.com/survival/

*Kaplan Turkey On The Web
Kaplan, the scholastic testing experts, have provided a comprehensive set of links surrounding the Thanksgiving Holiday. Download and play the Spin The Turkey game. It’s easy, it’s fun, and it’s a huge time-waster.
http://www.kaplan.com/holiday/turkey.html

*Windows95
A robust directory of shareware and assorted Windows95 goodies. True to Windows95, the interface is easy to use, and the selection is vast. Windows 3.1 and Mac users need should upgrade to a real PC OS or visit c/net’s SHAREWARE.COM instead.
http://www.windows95.com

*Internic
Reduce expensive copyright lawyer costs when looking up a new domain name. Internic, the controller of all Internet domain name registration, provides a handy Web interface for their large database. The Whois search provides registration and contact information for all current domain names.
http://rs.internic.net/cgi-bin/whois

*Doctor HTML
Doctor HTML retrieves a Web page and performs several tests to see if the document is in tip-top shape. First-time visitors may wish to start with a look at the test descriptions. The Doctor performs the following tests: spelling, image analysis, document structure, image syntax, table structure, verify hyperlinks, form structure and show commands. The comprehensive reports generate quickly and are easy to read.
http://www2.imagiware.com/RxHTML/

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